Thriving 
TS Docs and reference implementation for the Ad Context Protocol
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Thriving TS // readme
AdCP - Advertising Context Protocol
Open standard for advertising automation across negotiation and serve-time decisioning
AdCP is an open standard that enables AI agents to discover inventory, buy media, build creatives, activate audiences, manage accounts, and activate pre-negotiated packages at serve time across advertising platforms. Planning-time tasks use MCP and A2A transports; serve-time decisions use the Trusted Match HTTP profile where the latency budget is impression-time.
Documentation
docs.adcontextprotocol.org — Full protocol specification, integration guides, and task reference.
Protocol layers
AdCP is one protocol spanning two layers:
| Layer | Protocol surfaces | Purpose |
|---|---|---|
| Negotiation layer | Media Buy, Creative, Signals, Accounts, Governance, Brand, Sponsored Intelligence | Discovery, planning, commercial setup, creative preparation, audience activation, governance, and reporting |
| Decisioning and serving layer | Trusted Match Protocol (Context Match, Identity Match) | Serve-time… |